AproDerm Colloidal Oat Cream is suitable from birth and is free from paraffin, SLS, parabens, benzyl alcohol, fragrances and colours. An effective soap substitute and leave-on emollient with humectant properties, which is vegan-friendly and cruelty-free. AproDerm Colloidal Oat Cream contains 1% avena sativa kernel flour which protects and restores the skin barrier, as well as soothing the itch, irritation and redness associated with dry skin conditions. Colloidal oat cleanses the skin by absorbing dirt and dead skin cells and has a buffering action to help maintain the skin’s normal pH levels. Now available in a new pump bottle made from 25% less plastic.